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Government Grants for Small Business: Finding Them and Getting Them

Starting or expanding any kind of small business is difficult, but it can be especially difficult if you don’t have enough capital. Raising capital for start-up or expansion is often your biggest challenge. If a loan is not possible for you right now, and if you haven’t been able to line up any investors, don’t give up hope. There may be a chance that you qualify for government grants for small business from the U.S. federal government.Small businesses have historically played a significant role in the U.S. economy. That’s why the government has an interest in facilitating the growth of small business with government grants for small business. Even though small business is central to our economic health, the bureaucrats in Washington are not necessarily just waiting to give out government grants for small business. The government normally uses grant money to encourage business development in certain fields or specific locations, or to level the playing field for everyone. But there are quite a few bona fide government grants for small business and they can be substantial.Government grants for small business are available to new business start-ups and existing businesses. As you might suspect, you’re probably not the only small businessman looking for help in the form of government grants for small business. Be prepared for competition if you qualify and apply for a small business grant. Attention to detail in the application process can often make the difference between winning and losing government grants for small business.Depending on the amount of money involved, application procedures and forms for government grants for small business can be long and complex. The trick is to break the application into manageable pieces. If you don’t already have an existing team of business partners to help you, consider outsourcing some of the application work to a consultant or freelance writer. When it comes to government grants for small business, application deadlines are firm and turning your application in late is not an option.You can do some basic research on the availability of government grants for small business at the Small Business Administration’s website. The SBA is mandated with helping small businesses succeed, but they normally don’t give grants directly. Government grants for small business are usually provided by other agencies, depending on what the grant is meant to accomplish.If you’re interested in starting a small business or expanding your existing business, then you should start finding out all you can about government grants for small business. You may want to opt for an online directory service to help you figure out which government grants for small business you might qualify for. The structure of government can be mystifying sometimes, and you wouldn’t want to miss out on a grant you’re qualified for just because you couldn’t find it. You’ll soon learn that the secret to your small business success is to concentrate on doing what you do best, and outsource the rest.

How Is Your Worksite Wellness Program Addressing The Biopsychosocial Nature Of Health? (Are You?)

Health is a complex concept. And you do want to understand how to best address it, correct?I have previously written that health and wellness are two clearly different concepts. As a result, I see the worksite wellness programs of today as not really being wellness programs at all, but really being employee health status management programs. If you accept this premise, this means that as a worksite wellness professional you should have a clear understanding about the nature of health. Do you think you do?Health, like wellness, can have many different definitions. Again, like wellness, there appears to be agreement around the idea that health is a complex concept which has several different determinants. The determinants of health can be classified into several broad categories: policymaking, social factors, health services, individual behavior and biology and genetics. Health is often referred to as being a complex biopsychosocial concept.Breaking the term biopsychosocial down into its component parts suggests the term consists of three major components: biological, psychological and social. So how do these component parts each contribute to an individual’s health?Biological – The biological and genetic or physical (physiological) determinants of health, as well as individual behaviors, are generally the focus of most worksite wellness programs today. Programming often takes the form of health risk identification and measurement (commonly called risk reduction) and disease or condition management strategies. These speak to the biology and genetics of health.Two common measurement tools used in worksite wellness programs today are health risk assessments and biometric screenings which are designed to measure and categorize health risks and basic biological body measures respectively. The basic biological measures serve as markers for an individual’s health status. Ideally, these measures should be within what has been determined to be a normal clinical range.Psychological – It is now generally accepted that our brain and our body in separable. There is an undeniable connection between the mind and the body. While the exact mechanism may not yet be clearly understood, there is agreement cognition, thoughts, attitude and feelings influence our health. Our thoughts and feelings do have a physical impact on our body. They influence our nervous system, our immune system, our hormone system and subsequently our health.Disease states are strongly influenced both in onset and duration by the way we think and behave. Our emotional responses result in hormone releases which in turn affect our health. It is clear that how a person feels, or their psychological states including a sense of energy, vigor, durability, hardiness, resilience, optimism, high life satisfaction and positive emotions all reflect the psychological connection to physical health, thereby representing the psychological component in biopsychosocial.Social – The person – environment fit is reflective of the social component in biopsychosocial. The social determinants of health typically refer to the social environment and the physical environment, which are not controllable by the individual, but affect the individual’s environment and health.Social determinants are complex, integrated, and overlapping social structures and economic systems linked to a lack of opportunity and to a lack of resources to protect, improve, and maintain health. Environmental factors, such as housing conditions, living conditions, social networks, and social support are also key drivers.Examples of social determinants include:• Availability of resources to meet daily needs, such as educational and job opportunities, living wages, or healthy food• Social norms and attitudes• Exposure to crime, violence, and social disorder• Socioeconomic conditions, such as poverty• Social support and social interactionsSocial support, social interactions and friendships have been determined by researchers to provide many benefits. They influence many major aspects of our life. They also provide many beneficial life enhancing roles. Social support is critical. In fact, a lack of friends can be deadly.We lean on social support, social interactions and friendships for:• Intellectual stimulation• Emotional support• Fun activities• Support for making behavior changesThe skills necessary for making good social support, interactions and friendship are also the skills necessary for success in life. Social support, social interactions and friendships are also great wellness tools for the worksite wellness professional to tap into.How is your worksite wellness program addressing each component of the biopsychosocial nature of health?

Learn the Importance of a Specialised Finance Broker in Getting Development Finance

Development Finance is a specialised form of funding suitable only for professional builders and developers. This form of funding will require the assistance of a professionally qualified and expert finance broker who has the required skills and experience to negotiate the finance on your behalf.Suitable Development Finance ProjectsIf you are a professional builder or property developer, you must speak to an expert finance broker, who will help you in understanding the finance strategy required to fund any of the following projects:>> Residential construction>> Commercial property>> Industrial property>> Retail property, and>> Land subdivisionsWhat Information do I need to provide?Lenders/credit providers will look at a number of areas when they are considering your loan request. You will need to present a full proposal to the lender/credit provider, and they will require you to provide the following information:>> Your Business Plan, which should list your background, professional qualifications and your trade and project management experience>> Your experience as a property developer>> The location of your proposed development>> Development Type (Residential or Commercial)>> The profit potential of the development>> Your financial statement of accounts and personal assets and liabilities to determine your development cash flow>> The amount of equity that you will bring to the development project>> Copy of the planning consent and drawings for the scheme>> Comparable evidence for the resales>> A suitable exit strategyCan I get an “In Principle” Decision?When you are applying for development finance, you should have all the required information available so that the lender/credit provider can review and assess your finance proposal. The lender/credit provider will advise you:>> If it is possible to arrange the required finance for development project, and>> How long it will take to obtain an “In Principle” decision (You must remember that the lender/credit provider will make the final decision)Why Choose a Professionally Qualified and Specialised Finance Broker?It is always wise to start the development finance process with a professionally qualified and specialised finance broker because:>> They will help you to prepare a Business Plan, which will set out your development finance requirements in exactly the way that lenders/credit providers wish to see>> They know what the standard requirements for development finance loans are>> They can accommodate a much faster credit decision for you, provided that they receive from you all the required documents as soon as possible (e.g. your professional qualifications, trade qualifications and certificates and your previous building or development experience)>> They can structure a Customised Development Finance funding strategy that will meet your needs regardless of the size or complexity of the building or development project>> Through their extensive network of specialised lenders/credit providers and private lenders, they are better equipped to offer you access to funds for your required building or development project>> They can help you to secure the required finance so that you can fund all the stages of the construction cycle:1. From financing the initial purchase of the land2. Through to progressive construction draw-downs, and3. To enable you to cover all the approval costsSo, this is what you, as a professional builder or developer, need to know about development finance. I sincerely hope this article helps you to understand why you need to seek assistance from only a professionally qualified and specialised finance broker.

Impacts of Information Technology on Society in the New Century

In the past few decades there has been a revolution in computing and communications, and all indications are that technological progress and use of information technology will continue at a rapid pace. Accompanying and supporting the dramatic increases in the power and use of new information technologies has been the declining cost of communications as a result of both technological improvements and increased competition. According to Moore’s law the processing power of microchips is doubling every 18 months. These advances present many significant opportunities but also pose major challenges. Today, innovations in information technology are having wide-ranging effects across numerous domains of society, and policy makers are acting on issues involving economic productivity, intellectual property rights, privacy protection, and affordability of and access to information. Choices made now will have long lasting consequences, and attention must be paid to their social and economic impacts.One of the most significant outcomes of the progress of information technology is probably electronic commerce over the Internet, a new way of conducting business. Though only a few years old, it may radically alter economic activities and the social environment. Already, it affects such large sectors as communications, finance and retail trade and might expand to areas such as education and health services. It implies the seamless application of information and communication technology along the entire value chain of a business that is conducted electronically.The impacts of information technology and electronic commerce on business models, commerce, market structure, workplace, labour market, education, private life and society as a whole.1. Business Models, Commerce and Market StructureOne important way in which information technology is affecting work is by reducing the importance of distance. In many industries, the geographic distribution of work is changing significantly. For instance, some software firms have found that they can overcome the tight local market for software engineers by sending projects to India or other nations where the wages are much lower. Furthermore, such arrangements can take advantage of the time differences so that critical projects can be worked on nearly around the clock. Firms can outsource their manufacturing to other nations and rely on telecommunications to keep marketing, R&D, and distribution teams in close contact with the manufacturing groups. Thus the technology can enable a finer division of labour among countries, which in turn affects the relative demand for various skills in each nation. The technology enables various types of work and employment to be decoupled from one another. Firms have greater freedom to locate their economic activities, creating greater competition among regions in infrastructure, labour, capital, and other resource markets. It also opens the door for regulatory arbitrage: firms can increasingly choose which tax authority and other regulations apply.Computers and communication technologies also promote more market-like forms of production and distribution. An infrastructure of computing and communication technology, providing 24-hour access at low cost to almost any kind of price and product information desired by buyers, will reduce the informational barriers to efficient market operation. This infrastructure might also provide the means for effecting real-time transactions and make intermediaries such as sales clerks, stock brokers and travel agents, whose function is to provide an essential information link between buyers and sellers, redundant. Removal of intermediaries would reduce the costs in the production and distribution value chain. The information technologies have facilitated the evolution of enhanced mail order retailing, in which goods can be ordered quickly by using telephones or computer networks and then dispatched by suppliers through integrated transport companies that rely extensively on computers and communication technologies to control their operations. Nonphysical goods, such as software, can be shipped electronically, eliminating the entire transport channel. Payments can be done in new ways. The result is disintermediation throughout the distribution channel, with cost reduction, lower end-consumer prices, and higher profit margins.The impact of information technology on the firms’ cost structure can be best illustrated on the electronic commerce example. The key areas of cost reduction when carrying out a sale via electronic commerce rather than in a traditional store involve physical establishment, order placement and execution, customer support, strong, inventory carrying, and distribution. Although setting up and maintaining an e-commerce web site might be expensive, it is certainly less expensive to maintain such a storefront than a physical one because it is always open, can be accessed by millions around the globe, and has few variable costs, so that it can scale up to meet the demand. By maintaining one ‘store’ instead of several, duplicate inventory costs are eliminated. In addition, e-commerce is very effective at reducing the costs of attracting new customers, because advertising is typically cheaper than for other media and more targeted. Moreover, the electronic interface allows e-commerce merchants to check that an order is internally consistent and that the order, receipt, and invoice match. Through e-commerce, firms are able to move much of their customer support on line so that customers can access databases or manuals directly. This significantly cuts costs while generally improving the quality of service. E-commerce shops require far fewer, but high-skilled, employees. E-commerce also permits savings in inventory carrying costs. The faster the input can be ordered and delivered, the less the need for a large inventory. The impact on costs associated with decreased inventories is most pronounced in industries where the product has a limited shelf life (e.g. bananas), is subject to fast technological obsolescence or price declines (e.g. computers), or where there is a rapid flow of new products (e.g. books, music). Although shipping costs can increase the cost of many products purchased via electronic commerce and add substantially to the final price, distribution costs are significantly reduced for digital products such as financial services, software, and travel, which are important e-commerce segments.Although electronic commerce causes the disintermediation of some intermediaries, it creates greater dependency on others and also some entirely new intermediary functions. Among the intermediary services that could add costs to e-commerce transactions are advertising, secure online payment, and delivery. The relative ease of becoming an e-commerce merchant and setting up stores results in such a huge number of offerings that consumers can easily be overwhelmed. This increases the importance of using advertising to establish a brand name and thus generate consumer familiarity and trust. For new e-commerce start-ups, this process can be expensive and represents a significant transaction cost. The openness, global reach, and lack of physical clues that are inherent characteristics of e-commerce also make it vulnerable to fraud and thus increase certain costs for e-commerce merchants as compared to traditional stores. New techniques are being developed to protect the use of credit cards in e-commerce transactions, but the need for greater security and user verification leads to increased costs. A key feature of e-commerce is the convenience of having purchases delivered directly. In the case of tangibles, such as books, this incurs delivery costs, which cause prices to rise in most cases, thereby negating many of the savings associated with e-commerce and substantially adding to transaction costs.With the Internet, e-commerce is rapidly expanding into a fast-moving, open global market with an ever-increasing number of participants. The open and global nature of e-commerce is likely to increase market size and change market structure, both in terms of the number and size of players and the way in which players compete on international markets. Digitized products can cross the border in real time, consumers can shop 24 hours a day, seven days a week, and firms are increasingly faced with international online competition. The Internet is helping to enlarge existing markets by cutting through many of the distribution and marketing barriers that can prevent firms from gaining access to foreign markets. E-commerce lowers information and transaction costs for operating on overseas markets and provides a cheap and efficient way to strengthen customer-supplier relations. It also encourages companies to develop innovative ways of advertising, delivering and supporting their product and services. While e-commerce on the Internet offers the potential for global markets, certain factors, such as language, transport costs, local reputation, as well as differences in the cost and ease of access to networks, attenuate this potential to a greater or lesser extent.2. Workplace and Labour MarketComputers and communication technologies allow individuals to communicate with one another in ways complementary to traditional face-to-face, telephonic, and written modes. They enable collaborative work involving distributed communities of actors who seldom, if ever, meet physically. These technologies utilize communication infrastructures that are both global and always up, thus enabling 24-hour activity and asynchronous as well as synchronous interactions among individuals, groups, and organizations. Social interaction in organizations will be affected by use of computers and communication technologies. Peer-to-peer relations across department lines will be enhanced through sharing of information and coordination of activities. Interaction between superiors and subordinates will become more tense because of social control issues raised by the use of computerized monitoring systems, but on the other hand, the use of e-mail will lower the barriers to communications across different status levels, resulting in more uninhibited communications between supervisor and subordinates.That the importance of distance will be reduced by computers and communication technology also favours telecommuting, and thus, has implications for the residence patterns of the citizens. As workers find that they can do most of their work at home rather than in a centralized workplace, the demand for homes in climatically and physically attractive regions would increase. The consequences of such a shift in employment from the suburbs to more remote areas would be profound. Property values would rise in the favoured destinations and fall in the suburbs. Rural, historical, or charming aspects of life and the environment in the newly attractive areas would be threatened. Since most telecommuters would be among the better educated and higher paid, the demand in these areas for high-income and high-status services like gourmet restaurants and clothing boutiques would increase. Also would there be an expansion of services of all types, creating and expanding job opportunities for the local population.By reducing the fixed cost of employment, widespread telecommuting should make it easier for individuals to work on flexible schedules, to work part time, to share jobs, or to hold two or more jobs simultaneously. Since changing employers would not necessarily require changing one’s place of residence, telecommuting should increase job mobility and speed career advancement. This increased flexibility might also reduce job stress and increase job satisfaction. Since job stress is a major factor governing health there may be additional benefits in the form of reduced health costs and mortality rates. On the other hand one might also argue that technologies, by expanding the number of different tasks that are expected of workers and the array of skills needed to perform these tasks, might speed up work and increase the level of stress and time pressure on workers.A question that is more difficult to be answered is about the impacts that computers and communications might have on employment. The ability of computers and communications to perform routine tasks such as bookkeeping more rapidly than humans leads to concern that people will be replaced by computers and communications. The response to this argument is that even if computers and communications lead to the elimination of some workers, other jobs will be created, particularly for computer professionals, and that growth in output will increase overall employment. It is more likely that computers and communications will lead to changes in the types of workers needed for different occupations rather than to changes in total employment.A number of industries are affected by electronic commerce. The distribution sector is directly affected, as e-commerce is a way of supplying and delivering goods and services. Other industries, indirectly affected, are those related to information and communication technology (the infrastructure that enables e-commerce), content-related industries (entertainment, software), transactions-related industries (financial sector, advertising, travel, transport). eCommerce might also create new markets or extend market reach beyond traditional borders. Enlarging the market will have a positive effect on jobs. Another important issue relates to inter linkages among activities affected by e-commerce. Expenditure for e-commerce-related intermediate goods and services will create jobs indirectly, on the basis of the volume of electronic transactions and their effect on prices, costs and productivity. The convergence of media, telecommunication and computing technologies is creating a new integrated supply chain for the production and delivery of multimedia and information content. Most of the employment related to e-commerce around the content industries and communication infrastructure such as the Internet.Jobs are both created and destroyed by technology, trade, and organizational change. These processes also underlie changes in the skill composition of employment. Beyond the net employment gains or losses brought about by these factors, it is apparent that workers with different skill levels will be affected differently. E-commerce is certainly driving the demand for IT professionals but it also requires IT expertise to be coupled with strong business application skills, thereby generating demand for a flexible, multi-skilled work force. There is a growing need for increased integration of Internet front-end applications with enterprise operations, applications and back-end databases. Many of the IT skill requirements needed for Internet support can be met by low-paid IT workers who can deal with the organizational services needed for basic web page programming. However, wide area networks, competitive web sites, and complex network applications require much more skill than a platform-specific IT job. Since the skills required for e-commerce are rare and in high demand, e-commerce might accelerate the up skilling trend in many countries by requiring high-skilled computer scientists to replace low-skilled information clerks, cashiers and market salespersons.3. EducationAdvances in information technology will affect the craft of teaching by complementing rather than eliminating traditional classroom instruction. Indeed the effective instructor acts in a mixture of roles. In one role the instructor is a supplier of services to the students, who might be regarded as its customers. But the effective instructor occupies another role as well, as a supervisor of students, and plays a role in motivating, encouraging, evaluating, and developing students. For any topic there will always be a small percentage of students with the necessary background, motivation, and self-discipline to learn from self-paced workbooks or computer assisted instruction. For the majority of students, however, the presence of a live instructor will continue to be far more effective than a computer assisted counterpart in facilitating positive educational outcomes. The greatest potential for new information technology lies in improving the productivity of time spent outside the classroom. Making solutions to problem sets and assigned reading materials available on the Internet offers a lot of convenience. E-mail vastly simplifies communication between students and faculty and among students who may be engaged in group projects. Advances in information technology will affect the craft of teaching by complementing rather than eliminating traditional classroom instruction. Indeed the effective instructor acts in a mixture of roles. In one role the instructor is a supplier of services to the students, who might be regarded as its customers. But the effective instructor occupies another role as well, as a supervisor of students, and plays a role in motivating, encouraging, evaluating, and developing students. For any topic there will always be a small percentage of students with the necessary background, motivation, and self-discipline to learn from self-paced workbooks or computer assisted instruction. For the majority of students, however, the presence of a live instructor will continue to be far more effective than a computer assisted counterpart in facilitating positive educational outcomes. The greatest potential for new information technology lies in improving the productivity of time spent outside the classroom. Making solutions to problem sets and assigned reading materials available on the Internet offers a lot of convenience. E-mail vastly simplifies communication between students and faculty and among students who may be engaged in group projects.Although distance learning has existed for some time, the Internet makes possible a large expansion in coverage and better delivery of instruction. Text can be combined with audio/ video, and students can interact in real time via e-mail and discussion groups. Such technical improvements coincide with a general demand for retraining by those who, due to work and family demands, cannot attend traditional courses. Distance learning via the Internet is likely to complement existing schools for children and university students, but it could have more of a substitution effect for continuing education programmes. For some degree programmes, high-prestige institutions could use their reputation to attract students who would otherwise attend a local facility. Owing to the Internet’s ease of access and convenience for distance learning, overall demand for such programmes will probably expand, leading to growth in this segment of e-commerce.As shown in the previous section, high level skills are vital in a technology-based and knowledge intensive economy. Changes associated with rapid technological advances in industry have made continual upgrading of professional skills an economic necessity. The goal of lifelong learning can only be accomplished by reinforcing and adapting existing systems of learning, both in public and private sectors. The demand for education and training concerns the full range of modern technology. Information technologies are uniquely capable of providing ways to meet this demand. Online training via the Internet ranges from accessing self-study courses to complete electronic classrooms. These computer-based training programmes provide flexibility in skills acquisition and are more affordable and relevant than more traditional seminars and courses.4. Private Life and SocietyIncreasing representation of a wide variety of content in digital form results in easier and cheaper duplication and distribution of information. This has a mixed effect on the provision of content. On the one hand, content can be distributed at a lower unit cost. On the other hand, distribution of content outside of channels that respect intellectual property rights can reduce the incentives of creators and distributors to produce and make content available in the first place. Information technology raises a host of questions about intellectual property protection and new tools and regulations have to be developed in order to solve this problem.Many issues also surround free speech and regulation of content on the Internet, and there continue to be calls for mechanisms to control objectionable content. However it is very difficult to find a sensible solution. Dealing with indecent material involves understanding not only the views on such topics but also their evolution over time. Furthermore, the same technology that allows for content altering with respect to decency can be used to filter political speech and to restrict access to political material. Thus, if censorship does not appear to be an option, a possible solution might be labelling. The idea is that consumers will be better informed in their decisions to avoid objectionable content.The rapid increase in computing and communications power has raised considerable concern about privacy both in the public and private sector. Decreases in the cost of data storage and information processing make it likely that it will become practicable for both government and private data-mining enterprises to collect detailed dossiers on all citizens. Nobody knows who currently collects data about individuals, how this data is used and shared or how this data might be misused. These concerns lower the consumers’ trust in online institutions and communication and, thus, inhibit the development of electronic commerce. A technological approach to protecting privacy might by cryptography although it might be claimed that cryptography presents a serious barrier to criminal investigations.It is popular wisdom that people today suffer information overload. A lot of the information available on the Internet is incomplete and even incorrect. People spend more and more of their time absorbing irrelevant information just because it is available and they think they should know about it. Therefore, it must be studied how people assign credibility to the information they collect in order to invent and develop new credibility systems to help consumers to manage the information overload.Technological progress inevitably creates dependence on technology. Indeed the creation of vital infrastructure ensures dependence on that infrastructure. As surely as the world is now dependent on its transport, telephone, and other infrastructures, it will be dependent on the emerging information infrastructure. Dependence on technology can bring risks. Failures in the technological infrastructure can cause the collapse of economic and social functionality. Blackouts of long-distance telephone service, credit data systems, and electronic funds transfer systems, and other such vital communications and information processing services would undoubtedly cause widespread economic disruption. However, it is probably impossible to avoid technological dependence. Therefore, what must be considered is the exposure brought from dependence on technologies with a recognizable probability of failure, no workable substitute at hand, and high costs as a result of failure.The ongoing computing and communications revolution has numerous economic and social impacts on modern society and requires serious social science investigation in order to manage its risks and dangers. Such work would be valuable for both social policy and technology design. Decisions have to be taken carefully. Many choices being made now will be costly or difficult to modify in the future.

19 Tips For Hiring an Entertainer For Your Next Business Function

Entertainment has a long history in the world of corporate business. Many companies have realised the benefits of having a social function for their employees which provides them with a necessary mental break and the opportunity to develop as a team.Often a company will hire a band or D.J. to provide a show, but what is proving increasingly popular is hiring a comedian. Having the right comedian at a charity golf day or Christmas party can make the difference between a good event and a great one!Companies are sometimes concerned about using a comedian in one of their functions. They see comedians as being offensive. Whilst this is often the case when watching a comedian in a club or on DVD, it is possible to hire one with a clean act which won’t result in an embarrassing situation in front of the company director or client. Working clean does not mean that the comedian will not be as funny.To really make sure it is probably worth watching a comedian’s tape (showreel) to see if they are really the one for you.Before hiring an entertainer make sure you are crystal clear on the following details:
Clarify the date, time and location of event.
Clarify what time you want them to arrive (they may offer advice on this).
Clarify what time you expect them to perform.
The approximate number of people invited.
An approximate number expected to attend.
Average age-range of the audience.
Let them know about other entertainers who may be performing.
Name of a contact and their details on the day.
What time you expect them to perform.
Clarify the nature of the event: black-tie affair, informal luncheon, etc.
These are the kinds of details that an entertainer will ask you when you speak to them for the first time.Here are 9 questions to ask the entertainer before hiring (note if are hiring a big name entertainer be careful with these questions as their agent may get offended):
Is this all you do for a living? (If they’re on T.V. avoid this one)
Do you send us a contract?
Do we send you a deposit?
Do you have a tape we could watch?
How long is your show? (Can they fit into your time constraints?)
How come we’ve never heard of you? (Again, if they’re on T.V…)
Can you tailor your act for our event?
Do you have a money back guarantee?
Can you perform clean? (Clarify what clean means to your company. What words can and can’t be said?)
By now you might be thinking about the cost of hiring an entertainer. A word of warning: do not go with the lowest price. That does not mean that the highest price is best either. What can happen is that you find your entertainer on the internet or the phone book and they could be a second-rate performer just out to make a quick buck.Unfortunately this can damage the rest of the entertainment industry as you now have a negative idea about using such a service again. This is why you should see a tape.When you hire an entertainer you can do so in one of two ways: you can contact them directly, which is pretty simple these days with the internet, or you can go through an agency. The choice is entirely up to you, but bear in mind that by hiring an entertainer directly they probably won’t have the same overheads as an agency.Also remember that hiring a comedian whom you have not heard could save you money. Oftentimes, big name stage or TV comedians can be restricted with their schedules and can be costly.Once you’ve decided on your entertainer, you will need to confirm with them that they will be arriving and everything is going ahead as scheduled. Politely ask them to send you a letter or emailing re-confirming everything. And don’t forget to get their contact number for the day too. It will help give you peace of mind!Make sure they have somewhere to change if they need to. A quiet area is good just so they can compose themselves before the show.When the show time comes around just sit back and try to have some fun!So next time you or your company has a corporate event or function consider doing something different and hire a comedian.

Effective Branding: Beyond The Logo

Marketers of retail stores have a common goal – they are constantly working to strengthen their store brand. They know brand power translates into increased sales. A store’s brand represents all that the company stands for – it’s more than just a logo. Today’s store marketers are faced with more challenges in promoting their brand than their predecessors 20 years ago, but fortunately they are far better armed with strategic branding tools than ever before.Successful branding essentially is based on a number of branding must-haves: that the consumer needs to be offered a promise or expectation by the brand; that branding helps the consumer identify and relate to the store; and that a store’s brand sets it apart from its competition. Branding essentially helps cement an emotional bond with its customers. In the past, successful branding was solely achieved through a “brand-centric” approach – putting the brand first and foremost. But as technology continues to advance, companies are now putting the customer at the forefront of their efforts – often incorporating “consumer-centric” strategies into their branding efforts as well.Brand-centric strategies cast a big net: you create a brand, build some stores, and then communicate with a large geography of potential customers via mass advertising such as print, radio, billboards and television. Billions of dollars are spent annually on mass marketing, with those dollars having helped shaped some of the biggest, most recognized brands in America. Unfortunately, mass marketing is an ongoing strategy that is often difficult to measure results. Plus, it is critical to continually advertise in order to stay “top-of-mind,” with companies often spending ad dollars on reaching the same consumers that, in fact, may never become customers.Brand-centric strategies are still very much a part of today’s marketing arsenal as they provide the broad reach required to move large groups of consumers. An example of brand-centric marketing is when a store chain buys radio advertisements. The message reaches far and wide, touting the brand without addressing individual customer needs, but rather, its radio commercials geographically target stores that have proven to respond well to advertising. Sophisticated marketers help to further target potential customers by employing Brand Development Indices (BDI) measurement tools to minimize advertising-dollar waste. BDI’s identify specific stores that respond better to advertising based on sales – in comparison to other stores. It is the “fish where the fish are biting” theory – spending ad dollars that deliver the biggest returns.An example of ill-fated brand-centric marketing strategy occurred with the Oldsmobile brand. In 1985, Oldsmobile had a 6.9% market share in the automobile sector but GM recognized that its Oldsmobile customer base was aging. In an effort to attract a younger customer base to Olds, GM changed the brand’s proclamation to “This is not your father’s Oldsmobile.” They led their marketing efforts with a re-positioning of the brand and delivered this slogan through mass media. By 2000, Oldsmobile’s market share had plummeted to 1.6% – and General Motors phased out Olds. What happened here? Brand marketers tried a brand-centric strategy that failed miserably because potential younger customers had no interest in the brand. Marketers thought simply changing the brand catchphrase would be enough to entice new, younger customers to the brand. GM would have been better off approaching this potential young customer base with a brand more tailored to their needs and desires rather than try to re-position a legacy brand. It failed to recognize that its existing customers must continue to stay, and new ones need to be cultivated differently.The new branding approach is a consumer-centric approach – win a customer once, keep them for life. Consumer-centric strategies enable the company to have a one-on-one relationship with a customer in a customized, cost-efficient way – enabling the brand to keep that customer through all of their life changes. Dell is an excellent example of this type of consumer-centric branding. At Dell, it doesn’t sell you a computer; it creates a one-on-one customer relationship with you. It achieves this by being large enough to wield buying power -thereby possessing the ability to offer low-cost computers – yet it is nimble enough to build unique, customer-specific computers. This one-on-one customer relationship provides the perfect platform for Dell to keep its customers buying from them for the rest of their computing lives.The proliferation of social medias in the last few years, such as Facebook, Twitter, LinkedIn and YouTube have all enabled businesses – of any size – to establish and maintain ongoing relationships with their customers in a very affordable, informative, yet entertaining fashion. Social media has leveled the playing field for the smaller businesses to solidify a “cult-like” following amongst their customer base and efficiently communicate important information on a seemingly timeless platform – all in real time. It is quite amazing how newer companies can “go-to-market” in a cost-effective, yet deliver relevant content to their customer base.In today’s branding world, savvy retail marketers need to focus their efforts on cultivating and maintaining customers through consumer-centric strategies such as Customer Relationship Management (CRM) systems. These ongoing customer databases allow the company to actively establish customized, one-on-one customer communication; and create loyalty programs – rewarding your best customers with special discounts and offers that continually cementing their relationship with your brand. In addition, these multi-platform, one-to-one communication modes allow the business to communicate with each customer in their stores, on social media platforms, on their web sites and via email. Each of these consumer-centric programs help eliminate marketing-dollars waste while solidifying loyalty in existing customers. Retail store marketers who implement consumer-centric strategies will find that customers that are with them today will, more importantly, also be with them tomorrow.

How We Can All Change the Future of Health Care

Ten years from now where will health care be? Will all Americans have health insurance? Will health care be delivered in the best way possible? Will costs be contained? No one knows for sure. But we can be the ones who shape the future of health care delivery. Right now we can be the ones who can make sure that our children and grandchildren will have fair and competitive health insurance rates, high-quality health care and the peace of mind that comes with it. I say we stop blaming and start finding solutions.Doctors must now become better business people. They must look for ways to become more cost efficient and deliver quality care at the same time. It is not impossible. By studying the new health care law and being up to date on all the new rules and regulations, doctors can be creative and implement cost saving measures in their own offices. Be proactive and meet challenges head on. Mary Pat Whaley, a Fellow in the American College of Medical Practice Executives with 25 years of experience in health care management has listed on her blog, Manage My Practice, “101 Ideas for Increasing Revenue and Decreasing Costs in Your Medical Practice”. She has great ideas to add or subtract services that can make medical offices more profitable. Does it make sense to hire a mid-level provider like a nurse practitioner or physician assistant? Can some of the administrative processes in the office be streamlined? Is there a good triage system and medical follow-up in place? Search the internet, get advice from a tax consultant and discuss with other physicians ways to be more cost efficient.Private health insurance companies must also be responsible. As a society, we have to be the ones to demand quality care at a quality price. We can no longer allow them to price gouge and then turn around and disallow medical benefits that are medically necessary. Shop around for the best rate and policy if you are purchasing private health insurance. Contact your local state representative and voice your opinion about health insurance company practices. If you are an employee who receives health benefits from your employer, know that all employees have a voice in the decision making process regarding their health insurance. Make sure your employer knows your opinion.Patients have to be informed about their own health. That responsibility has to be shouldered too. You cannot go into your doctor’s office demanding certain tests and procedures be performed. It is a joint decision between you and your doctor on what is appropriate and necessary. Health care costs cannot be controlled if everyone demands tests or procedures that are not medically necessary. That is just not cost effective and it is irresponsible. If you are a smoker or overweight, you will probably pay more in
premiums. It is only fair as those things are a lifestyle choice. Do what you need to do to live a healthy lifestyle. It will not only add years to your life but will aid you financially.All of us have a responsibility to reform health care. Don’t let the ranting and rhetoric from news media and politicians deter you from making the effort to make change. Approach health care reform in a positive, constructive way to promote positive change and we can all benefit.

Home Health Care: Convenient and Less Expensive

Despite popular belief, you don’t have to be in a hospital or nursing facility to have a staff of professionals take care of you – the is an alternative called home health care. Essentially, many of the same type of services offered at hospitals can be offered to you at your home through specialized agencies, and often it’s more convenient and less expensive for you in the end.You know that health care, ultimately, is to take care of you after you’ve been injured or sick. Now, if you can do this at your home, and gain your strength and self-sufficiency back in an environment where you’re more comfortable, that would be a great option to exercise.Some home health care services include: wound care, patient education, nutrition therapy, injections, intravenous therapy, and speech-language therapy. Staff can also monitor serious illness and unstable health status, as well as helping with getting you into and out of bed, helping you bathe and use the bathroom, and doing things like light housekeeping, cooking, shopping, and laundry.To find agencies available for this type of work, do an internet search and find out if there is anything local, and find out if they provide the exact service to the specifications that you require. Be aware that there are arrangements made between insurers and the agencies, so always ask questions before deciding who to hire.So when they’re there, what should you expect from a home health care team? They should be aware of your diet, your amount of exercise, your blood pressure and heart rate, your breathing, your temperature, and all of your vitals. They should know your medication routines and have them all up to date. They should check on your pain levels and your mental and physical condition every day, if not more often. They will make sure that your home is safe, and they will teach you how to take care of yourself as the process moves forward.They’ll also explain to you what your plan of care is. It’s essentially a list of everything you need – what services, by what type of care professional, what equipment they need, how often they need to take care of what parts of your health, and what you should expect when the treatments are complete.And be sure to ask yourself questions while you are under care. Are they treating you respectfully? Are they explaining why they are doing what they’re doing? Are they continually suggesting ways to improve your treatment? Are they putting your mental and physical health first with regard to the service?Ultimately it’s up to you to pick the best service provider for your home health care, so do your research and decide if it’s for you.

Soccer Fitness and Conditioning – Fitness Tips For Kids Soccer

As a Personal Trainer and Soccer Coach, there are a number of important points that you should be aware of when training your kids to be fit for soccer. Your first consideration should be the age and current fitness levels of your players. It is very important to realise with your training that kids are not just little adults, and as such adult fitness and conditioning drills are largely inappropriate. Second consideration should be the types of soccer drills that you are going to use. For children, I always like to make sure that a ball is involved in all of my soccer fitness and conditioning drills. For this reason I use a lot of small sided games for training my kids, as small sided games keep them involved and moving at all times, incorporating both fitness and ballwork together.When considering fitness drills for your kids, your first realisation should be that kids are not just small adults. Adult fitness drills are generally inappropriate for kids. For the kids that I coach I tend not worry about any kind of fitness drills at training up until about the age of eleven. Up to the age of eleven I try to coach them so that they are active throughout the whole of the training session and I find this sufficient in terms of soccer fitness After this age you should take into consideration the current fitness levels of your players when considering fitness drills. You must then decide which elements of fitness you want your players to work on and formulate your drills accordingly. The various elements include speed, agility, and endurance.At all training sessions, my primary aim is to maximise the number of ball touches that each player gets during the session. For this reason in most instances I incorporate a ball into the fitness drills that I use with my players. If you devote a significant amount of time to fitness training then you will significantly reduce the amount of ballwork that you are able to do with your players. The best way to avoid this is to incorporate a ball into your fitness drills. Another method that I have used with older children ad with representative teams is to give players a preseason fitness routine. This ensures that your players have a base fitness level when you begin training and will mean that you can spend more training time on ballwork and skills and less on fitness and conditioning.There are many elements of soccer fitness that players require when they play a game. Factors like speed, agility and endurance are important elements that players require on the soccer field. I find that using a variety of small sided games is an effective way of training these different elements of fitness whilst not having to make the players do fitness drills. In an ideal world the players will not even realise that they are doing fitness drills. There are many different small sided games that I use to simulate the different elements of soccer fitness I find that these are a great way to incorporate both fitness and ballwork into my soccer training sessions so that the players have fun, and learn the different elements of soccer fitness that they require to enjoy the game.In terms of soccer fitness and conditioning your first thought should always be that kids are not just little adults. If you try to use adult fitness drills with kids they will usually lose interest very quickly and become discouraged. Use a ball as often as possible in your fitness drills in order to maximise the number of ball touches that each player receives during the training session. I find that the best way to do this is to use a variety of small sided games with players so as to teach them the different elements of soccer fitness that they require. The most important elements of soccer fitness for kids are speed, agility and endurance, and the soccer drills and small sided games that you use should focus on developing these elements in each of your players.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.